Selling cannabis right now is a far cry from 10 years ago wherein you stand at a street corner. Today, these products are in cafes and other legal stores. You would need your packaging to stand out so that customers will pick it over your competitors. And yes, there is a lot of competition and the market is getting more and more crowded every day.
So here are some proven ideas on how to do your cannabis packaging right.
1. Size it right.
Make sure that you use packaging that appropriately sized. Your logo and your brand characteristics should be readily visible. More and more companies are going to offer their cannabis products soon, and if you do not take this opportunity to design packaging that gives your product the recall and recognition it needs, then you might find yourself out of the competition even before you start.
2. Think sampler packs.
Because of the various strains that are now available, you might want to offer sample sizes of your products. You can probably sell individual strains in single packs, or if you have several strains, you might want to put them together in a set. This setup will allow your customers to experiment with different variations. It will also let them see which of your products they like better. Not only are you able to show off your products, but you are also getting more customers to try what you have to offer.
3. Use QR codes or augmented reality.
One of the problems you have when dealing with packaging is that you are often using containers that are small in size. Marijuana products often have a lot of necessary information that sellers are required to include in their packaging. That would leave very little space left for everything else that you want to add.
For instance, a grower that has a story to tell often leave their inspiring narratives out of the packaging just because there is no space. The good news is that you can use QR codes or augmented reality to share your stories with your customers.
A QR code looks like a pixelated box, but if you download a QR code reader onto your mobile phone and scan it, it can take you to a Web site or playback a video. The best thing about this is that QR codes often require very little space.
The same goes with augmented reality. This technology can offer more information even with minimal space on the package.
4. Consider an opaque packaging.
Because cannabis has been sold in Ziploc bags and recently in heat-resistant mylar plastics, most people expect their marijuana to be sealed in transparent bags that are easy to see. However, you might want to consider something opaque for your products.
For one, opaque packaging keeps humidity levels constant. It also protects your products from exposure to light. It also helps to preserve the flavor and the scent of marijuana.
5. Describe the experience.
Indica, Sativa, or hybrid. Quite a lot of cannabis sellers are using these designations to label their products. However, most people, especially those who are new to cannabis, would not know the difference between these three. Instead of using words and terms that might confuse people, think about product names that will allow your customers to appreciate the experience that they are most likely going to get with your product.
For example, go for product names such as “chill,” “focus,” or “relax.” Describe the experience to your customers, rather than getting technical.
6. Go for luxury.
There is a market for luxury cannabis. Think about fine chocolates and luxury wines. Marijuana can be the next status symbol. Rather than going with the usual packaging solutions, you might want to innovate and offer something premium. For instance, put your cannabis product inside a customized luxurious jar or bottle.