Jennifer Salomon, Founder, CEO and the “Jenni” in JenniCannAdventures, is the recipient of several awards in business, healthcare, and education and a sought after public speaker. Jenni drew upon a broad array of personal and professional experiences to create a niche travel and tourism company.
JenniCannAdventures is the source for custom cannabis travel plans and produces multiple Cannabis-centric experiential travel retreats across the United States in locations where adult recreational cannabis use is legal.
Where did the idea for a Cannabis themed events website begin?
The website was an absolute necessity in today’s digital age. Potential clients expect to be able to research a brand and offerings online.
The idea for cannabis themed, or as I am so fond of saying “canna-centric” wellness retreats came as a result of my own personal wellness journey experiences (yes, you can absolutely think of some Cheryl Strayed “WILD” and some Elizabeth Gilbert “EAT, PRAY, LOVE” comparisons here, I’m sure!) and a void in the market for cannabis tourism. So many of the local regulations surrounding cannabis use can be overwhelming from a tourist point of view.
There seems to be a spiritual theme running through your events with Cannabis in the mix. Why Cannabis?
Cannabis is, as the grower and activist DCScroger points out, a healer and a unifier. There are other plant medicine retreats out there, just google Ayahuasca or San Pedro. These medicines have ancient uses as tools in indigenous healing traditions. I personally have the most experience with and fondness for cannabis and saw the right time to market this sort of offering.
I’d even say the value proposition of cannabis gets to include its recreational benefits, making a cannabis retreat an even better investment.
If cannabis can unite people, it can help travelers connect and that’s one of the most beautiful things about travel.
Currently you have events planned for the USA, what are the expansion plans for the emerging global market?
Expansion plans for the emerging global market are so exciting. There are incredible locations in this world and if I can use cannabis to facilitate someone’s opportunity for wellness and adventure, then that will be an amazing legacy to leave. At the moment, I am currently very interested in Canada and Spain locations and opportunities.
You run Cannabis themed events, from a business point of view, how do you combine these two elements and stay compliant with law?
As an ancillary cannabis company, it is so much easier for me. My company partners with compliant brands and properties who enjoy additional market exposure from my wellness events in return for them sharing their small batch craft cannabis products with my guests. These brands are vetted and trusted. The logistics are workshopped with some of the best legal minds I know and we do our best to err on the side of caution when confronted with those “grey areas” of legal cannabis. My company can have a bank account. That’s ancillary privilege.
What do you hope people take away from your events?
I hope people find an opportunity to connect. With themselves and an incredible location. Self transformation has always been a side effect of travel but the industry is starting to catch on from a marketing point of view, even describing transformative travel as a current “trend”. Imagine telling ancient spiritual pilgrims that their journey would be inspiration to a Vogue article? And when we expand globally, we’ll have to update this to include “a new passport stamp” as well.
Is Cannabis the main focus of the events or an added enhancement?
This maybe just feels like semantics but I would say neither. Cannabis is a catalyst. It is the initial attention grabber and the social and spiritual lubricant that could help someone “elevate” their travel and wellness experience. These trips and experiences are incredible on their own too. It just so happens that welcome activities like an open dab bar and bud bingo are more fun icebreakers than putting someone on the spot to “tell us three things about you!”
What is the general profile of the people at your events?
The people at my events are firstly all 21 or older. That’s a legality thing. I feel so incredibly fortunate that we enjoy interest from a dizzying array of people. Men and women equally have been participating, singles and couples, active types and more mellow relaxation seekers. It also seems that we particularly appeal to the casual cannabis user. Our differing options and payment plans also allow for a range of folks from different socio-economic backgrounds. The common thread is an interest in adventure!
In five years time where can you see your business?
In five years’ time, my vision for JenniCannAdventures is one of a trusted and established global brand with licensing agreements in place enabling scalability to keep up with customer demand. A start-up is referred to as a “unicorn” if it is valued at or over a billion dollars and that designation appeals both to the serious business woman and the whimsical yogi in me.
What is the recommended strain of Cannabis for your events and why?
Sativa dominant hybrids like Sour Diesel and Jack Herer are not only personal favorites but also perfect for social gatherings. Inspirational and uplifting without the “couch lock” of a straight up indica, they help alleviate stress and anxiety and allow for clarity of thought which helps contribute to deep and compelling conversations.