The upcoming legalization of recreational marijuana hides large possibilities for Canadian businesses and is estimated that the whole cannabis industry could generate up to $22.6 billion, a research by Deloitte reveals.
The data provides so far the most comprehensive analysis of the market and the cannabis consumer. More than 22 percent of adult Canadians use marijuana occasionally, which translated into numbers means that the retail market could generate up to $8.7 billion in sales a year, according to Deloitte estimates.
The survey has been conducted between 5,000 Canadians aged 19 and older and has provided far-reaching insights on the realities and expectations for development in the cannabis industry.
Here’s are some of the highlights of the report: