In photo, left to right: Khiron Senior Medical Advisor Dr. Daniel Schecter, Khiron Medical Director Maria Fernanda Arboleda, Former Mexican President Vicente Fox, Khiron Co-founder and Commercial Vice President Andres Galofre, and Khiron Scientific Research Manager Anna Maria Borda
Canadian medical cannabis company Khiron Life Sciences Corp. has appointed Mexico’s former president, Vicente Fox, as strategic advisor and brand ambassador. Moreover, Fox also becomes part of the company’s Board of Directors.
In a statement, Khiron announced that Mr. Fox will drive the brand’s education and leadership interests throughout the Latin American region.
Through his diverse community and commercial interests, Fox has been a high-profile and well-respected advocate for medical cannabis legalization across Latin America.
Fox is a long-time cannabis advocate
Khiron stated that through his diverse community and commercial interests, Fox has been a high-profile and well-respected advocate for medical cannabis legalization across Latin America. In fact, Fox is currently a member of the board of directors of a major United States-based cannabis publication that advocates for the legalization of the drug.
Aside from his experience as Mexico’s 55th president — serving from 2000 to 2006 — Fox was president and CEO of Coca-Cola Mexico, and it was during this time that Coke became the country’s top-selling softdrink. After his term as president, Fox established a center of studies, museum, and library called Centro Fox, through which he advocated for wider adoption of medical cannabis.
Khiron, which operates in Bogota, Columbia, got listed on the Toronto Stock Exchange in May this year. By doing so, it became the first medical cannabis firm based in Colombia operating in any stock market worldwide.
Khiron has plans to cultivate the plant and market its cannabis products in the country. It also has longer-term plans to expand in the South American region and its top executives are hoping to tap into Mexico to represent a key market.
Fox and Khiron’s relationship
Bringing in Fox to Khiron’s board of directors significantly expands the company’s scope of influence and their relationships within the South American market. — Khiron CEO Alvaro Torres
According to Khiron Chief Executive Officer Alvaro Torres, the company advanced a relationship with the former president at this year’s CannaMexico medical cannabis conference. It was Centro Fox that organized the event.
Torres said that it was clear that the collaboration between the Khiron, Fox and Centro Fox provided the company the opportunity to greatly advance their shared interests in increasing the level of education, as well as of the understanding of medical marijuana’s benefits, for the entire Latin American region.
He added that welcoming Fox to the company’s board of directors significantly expands their scope of influence and their relationships within the South American market.
Cannabis in Mexico
If Mexico moves forward and proceeds to full legalization, the country will take away half of the money that drug cartels get from selling illegal drugs in the U.S., and that half of the money will significantly reduce the number of guns and ammunition that go to these cartels. — Former Mexican President Vicente Fox
Mexico has already legalized medical cannabis.
However, Fox said that regulations are still needed to effect this change. And with cannabis legalization spreading in the U.S., as well as with Canada set to fully legalize cannabis — both for medical and recreational purposes — later this year, he is eager to see Mexico taking the next steps forward.
According to Fox, Mexico has to come up to where the U.S. is. Legalization is taking place in several key states and in other nations, including Portugal, the Netherlands, and Uruguay, so Mexico needs to be updated on public policy.
He added that if Mexico moves forward and proceeds to full legalization, he is convinced that the country will take away half of the money that drug cartels get from selling illegal drugs in the U.S., and that half will reduce the number of guns and ammunition that go to these cartels.